Wednesday, Sep 24, 2014Wednesday, Sep 24, 2014
News
 

French advertisers have a laugh over President Hollande's affair

Published on Jan 21, 2014 6:09 AM
 
French President Francois Hollande speaks after his meeting with business chief executives during a one-day visit to Amsterdam on Jan 20, 2014. As Mr Hollande wades through the fallout of revelations he has been having an affair with an actress, companies are looking to drum up business by having a laugh at his expense. -- FILE PHOTO: REUTERS 

PARIS (AFP) - As French President Francois Hollande wades through the fallout of revelations he has been having an affair with an actress, companies are looking to drum up business by having a laugh at his expense.

Mr Hollande has had a rough two weeks both personally and politically since glossy magazine Closer published pictures of him hopping off the back of a motor scooter, his head clad in a large black helmet, for an apparent rendezvous with actress Julie Gayet at an apartment near the presidential palace.

While most French voters say the President's love life is his own business, news of the affair has trended on social networks, prompting businesses to seek to tap in on the issue in their ads.

A car-hire company, Drive, ran a newspaper ad with a map tracing the route from the Elysee presidential palace to the apartment where Mr Hollande's tryst ocurred - and pricing the trip at five euros (S$8.63).

 
If you are not a subscriber, you can get instant, unlimited access here