Fizzy drink Orangina's creator Beton dies at 88
Published on Dec 4, 2013 6:24 PM
MARSEILLE (AFP) - Jean-Claude Beton, the man who turned the fizzy drink Orangina and its famous bulbous bottle into a global brand, has died at 88.
His death, on Monday, was announced by the mayor of Marseille, Jean-Claude Gaudin, who hailed Beton as a "genius inventor who was in the avant garde of advertising and marketing, an entrepreneur who helped put Marseille on the world map." Beton was born into a prosperous family of shopkeepers in French-ruled Algeria on January 14, 1925.
It was his father who produced the first bottle of Orangina on the basis of a recipe concocted by a chemist in Valencia, Spain.
The original ingredients were concentrated orange juice, fizzy sugared water and a teaspoon of essential oils.
To continue reading, log in if you are a subscriber
If you are not a subscriber, you can get instant, unlimited access here