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Fired PR executive apologises for Aids in Africa tweet

Published on Dec 23, 2013 2:04 PM

NEW YORK (REUTERS) - A public relations executive who ignited an online furor after posting a message on Twitter joking about Aids in Africa, has apologised, saying she was ashamed of her comment.

Justine Sacco, who was subsequently fired from the prominent New York-based Internet media company IAC/InterActive Corp after the tweet created a firestorm on social media, issued a statement of remorse on Sunday to ABC News and South Africa's The Star newspaper.

"Words cannot express how sorry I am, and how necessary it is for me to apologise to the people of South Africa, who I have offended due to a needless and careless tweet," she said.

"For being insensitive to this crisis - which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly - and to the millions of people living with the virus, I am ashamed," the statement said.

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