European retailers embrace crooked fruit, ugly veggies
BERLIN (AFP) - Any takers for blemished apples, misshapen carrots and overly bent cucumbers? Some European retailers are entering the market of ugly fruits and vegetables, positioning themselves as crusaders against food waste.
This week Edeka of Germany started selling the flawed items in some of its stores across the country, as part of a four-week pilot project.
Normally the crooked veggies would end up thrown away or as animal feed, because consumers "buy with their eyes too, and have gotten used to certain norms" of shape and colour, said Gernot Kasel, a spokesman for Germany's number one retailer by market share.
Branded "nobody is perfect", the ill-proportioned apples, potatoes and carrot sell cheaper than their "normal" counterparts.