Enthusiastic investors bank on French scented underpants for men
Published on May 7, 2013 10:27 PM
PARIS (AFP) - A company that specialises in "Made in France" underwear has raised nearly 19,000 euros (S$30,660) from enthusiastic investors banking on its next titillating creation - sweet-smelling underpants for men.
The so-called "Indomitable" briefs will be manufactured by Le Slip Francais, a company set up in 2011 by 27-year-old Guillaume Gibault, who decided to bank on a trend for all things made in France to sell underwear.
"You want to change the world, you want to change things, start by changing your underpants!" the firm writes on crowdfunding website www.mymajorcompany.com, where it has already raised close to 19,000 euros.
The idea behind crowdfunding is that anyone on the Internet can contribute money to a project, in some cases in exchange for shares in a company or other rewards.
To continue reading, log in if you are a subscriber
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!