Cyber Monday sales set to hit record: Analysts
NEW YORK (Reuters) - United States (US) online sales are expected to hit US$2 billion (S$2.5 billion) on Cyber Monday, for the first time since the data firm comScore has been tracking such information.
A 20 per cent increase is expected to come even after many consumers shopped earlier when retailers started offering their Cyber Monday deals on Sunday.
As of 12pm EST (1.30am Singapore time), online sales were up 21.4 per cent on Cyber Monday, according to IBM Digital Analytics Benchmark.
The growth is not just a boon for online retailer Amazon.com Inc. Bricks-and-mortar chains that have successfully integrated their e-commerce and in-store businesses also stand to gain from the online growth.