Colorado to launch "don't drive stoned" ads with US funding
Published on Jan 14, 2014 6:33 AM
DENVER (REUTERS) - Colorado will warn motorists against driving stoned in a campaign backed by US$430,000 (S$540,000) in new federal funding, officials said on Monday, two weeks after the first United States (US) recreational marijuana retail shops opened in the state.
A series of television public announcement spots will air across the state beginning in March, warning drivers that offenders will face similar penalties to those caught driving under the influence of alcohol, said Ms Emily Wilfong, a spokesman for the Colorado Department of Transportation.
Handouts and posters will be distributed at the state's marijuana shops as part of the public service campaign funded by the National Highway Traffic Safety Administration, she said.
In 2012, voters in Washington state and Colorado approved the possession of small amounts of cannabis by adults, although the drug remains illegal under federal law.
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