Coca-Cola's newest drink is just a few drops
Purchase this article for republication
Buy SPH photos
In this Monday, July 16, 2012, photo, a consumer sits outside the entrance to the World of Coca Cola attraction in Atlanta. -- PHOTO: AP
NEW YORK (AP) - Coca-Cola's newest drink won't come in a bottle or a can. And people will only need a squirt or two to quench their thirst.
The world's largest beverage company is introducing its Dasani Drops in coming weeks, which can be squeezed into water for some on-the-spot fruity flavour. And Coca-Cola is betting that there's big potential for growth.
"I think there's an opportunity beyond just flavoured waters," said Mr John Roddy, vice president of Coca-Cola's water, tea and coffee business in North America.
Although there are no set plans yet, Mr Roddy says the next logical category for liquid drops would be tea. That's because drinks with higher sugar content are harder to turn into a liquid concentrate.
