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Coca-Cola ad spots address obesity problem

Published on Jan 15, 2013 6:09 AM
This undated image shows a frame grab taken from a new commercial from Coca-Cola. The Atlanta-based company on Monday, Jan 14, 2013, said it will start airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health. The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind, not just soda. -- PHOTO : AP 

NEW YORK (AFP) - Facing new regulations that target high-calorie soda drinks, US soft-drink giant Coca-Cola will unveil a pair of television ads this week that acknowledge the calories in its products and encourage consumers to burn them off.

A two-minute video titled "Coming Together" will begin airing on national cable news networks late Monday, reminding viewers that all calories count in managing their weight, including those that come from Coca-Cola beverages.

The purpose of the ads is "to highlight some of the specifics behind the company's ongoing commitment to deliver more beverage choices, including low- and no-calorie options, and to clearly communicate the calorie content of all its products," Coca-Cola said in a news release.

A second advertisement, called "Be OK," will debut on Wednesday and will state clearly that a can of Coke has 140 calories. "This spot also encourages people to have some fun burning those calories off," the Atlanta, Georgia-based company said.

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