Chinese star power enlisted to battle rhino poaching in South Africa
ENTABENI GAME RESERVE, South Africa (AFP) - Rhino conservationists are harnessing Chinese celebrity power in a bid to cut Asian demand for rhino horn, which has caused record slaughters in South Africa over the past six years.
Chinese-American actress Bai Ling has been deployed to South African game reserves as part of an awareness campaign on illegal rhino killings, which look set to break last year's record 668 poachings.
The actress is known for roles in the US television series "Lost" and "Entourage" and films like "Wild Wild West" and "The Crow".
The spate of rhino killings has been triggered by demand for horn in Asia where consumers, especially in China and Vietnam, believe they have medicinal value.