Al-Jazeera America goes live, woos viewers
WASHINGTON (AFP) - Al-Jazeera America went live on Tuesday, accompanied by a campaign of traditional and social media for its cable channel launch, as it pledged to outdo its rivals with serious, in-depth journalism.
Former CNN reporter Tony Harris anchored the first newscast as the channel began broadcasting at 7pm GMT (3am Singapore time).
The Qatar-based media group meanwhile took out full-page ads in The New York Times, Wall Street Journal and USA Today, and trumpeted the opening on Twitter, Facebook and Tumblr.
"Change the way you look at news," said the ad in the Journal. "Get more depth, More perspective. Every day."