Zynga relaunches gaming site, loosens Facebook ties
SAN FRANCISCO (REUTERS) - Online game publisher Zynga Inc relaunched its website on Thursday, allowing users to play its games without first signing on to Facebook, a significant step toward establishing its independence from Facebook Inc.
The relaunch of Zynga.com is the latest step in the slow dissolution of a special partnership that once bound two of the most influential players in the social Internet industry.
Mr Tom Catlin, general manager of Zynga.com, told Reuters he believed Zynga's players wanted to create unique player names that were not tied to their Facebook accounts, which displays their real names.
"You had to use your Facebook account to play previously, but this is going to change going forward," said Mr Catlin, who added that existing players will still be able to log in with their Facebook accounts.