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Digital Life
 

Yahoo in talks to buy News Distribution Network for $380m

Published on Apr 1, 2014 6:05 AM
 
A Yahoo logo is pictured in front of a building in Rolle, Geneva, on Dec 12, 2012.Yahoo is in preliminary talks to acquire online video service News Distribution Network (NDN) for US$300 million (S$380 million), according to a report in the Wall Street Journal on Monday. -- FILE PHOTO: REUTERS

SAN FRANCISCO (REUTERS) - Yahoo is in preliminary talks to acquire online video service News Distribution Network (NDN) for US$300 million (S$380 million), according to a report in the Wall Street Journal on Monday.

The deal could further Yahoo's efforts to bolster its online video programming and video advertising revenue, according to the report, which cited anonymous sources. NDN is a video syndication service that works with newspapers and other online publishers.

Yahoo did not immediately respond to requests for comment.

NDN spokesman Krystal Olivieri was quoted in the Wall Street Journal story as stating that the company was not in talks to be acquired by Yahoo. Reached by phone on Monday, Olivieri declined to comment.