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Yahoo acquires ad-service, URL-shortener Bread

Published on Oct 13, 2013 3:25 PM
 
Yahoo said on Saturday that it acquired tech company Bread, a URL shortener that allows users to design then target advertisments to readers who click on their links. -- FILE PHOTO: AFP

WASHINGTON (AFP) - Yahoo said on Saturday that it acquired tech company Bread, a URL shortener that allows users to design then target advertisments to readers who click on their links.

"Through this acquisition, we're gaining a team of six engineers and product managers who will join our advertising technology organization in Sunnyvale," a Yahoo spokesperson said.

Bread, which has already been shuttered, allowed users to make and insert ads that people clicking through to a shortened link's webpage would have to view, according to media.

"When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content," the company said in a statement.

 
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