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Windows 8: Make-or-break moment for Microsoft CEO

 
Published on Oct 25, 2012
9:38 AM
Microsoft CEO Steve Ballmer displays the HTC Windows Phone 8X (R) and the Windows Phone 8S (L) during their launch event in New York in this September 19, 2012, file photo. Mr Ballmer can't afford to be wrong about Windows 8. If the overhaul of the Windows operating system flops, it will reinforce perceptions that Microsoft is falling behind other technology giants. -- PHOTO: REUTERS

SAN FRANCISCO (AP/AFP) -Microsoft CEO Steve Ballmer can't afford to be wrong about Windows 8.

On Friday (Spore time) in New York, Microsoft will unveil a dramatic overhaul of its ubiquitous Windows operating system. If it flops, the failure will reinforce perceptions that Microsoft is falling behind competitors such as Apple, Google and Amazon as its stranglehold on personal computers becomes less relevant in an era of smartphones, tablets and other mobile devices.

If Mr Ballmer is right, Windows 8 will prove that the world's largest software maker still has the technological chops and marketing muscle to shape the future of computing.

"This is going to be his defining moment," said technology industry analyst Patrick Moorhead of Moor Insights & Strategy.

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