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White House 'apps' tuned for mobile gadget lifestyles

Published on Sep 5, 2012 10:22 AM

WASHINGTON (AFP) - The White House rolled out upgraded "apps" to stay in tune with smartphone and tablet lovers as the Democratic National Convention got under way on Tuesday.

Improved applications for mobile gadgets powered by Apple or Android software were synched with a overhaul to make the website more conducive to visits from people using smartphones or tablets.

"We're excited to announce some big changes to the way you connect with the White House," Mr Peter Welsch said in a blog post.

"We've re-launched the entire White House mobile program, making it even easier to see what's going on at 1600 Pennsylvania Avenue." Visits to from mobile devices have tripled in the past two years, reaching 15.17 per cent of overall traffic to the website, according to Welsch, deputy director of online platforms for the Office of Digital Strategy.

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