In US ads, Coke insists fake sweetener is safe
WASHINGTON (AFP) - Faced with falling sales of its diet soda, Coca-Cola is running ads in the United States that say its sugar-free beverages, sweetened with the chemical aspartame, are safe.
The print ads which began appearing on Wednesday in major US newspapers show a pair of laughing women, one holding a bottle of diet Coke in hand, alongside text that reads: "Quality products you can always feel good about."
The copy beneath the picture says, "The safety of aspartame is supported by more than 200 studies over the last 40 years."
The soda industry is facing declining US sales as some blame sugary drinks for fueling the obesity epidemic in America.