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Twitter tunes ad targeting system

Published on Jul 4, 2013 6:18 AM
 
Twitter logo is displayed at the entrance of Twitter headquarters in San Francisco on March 11, 2011 in California. Twitter on Wednesday said it will begin letting businesses target marketing messages to people who have shown interests in what they have to offer. -- FILE PHOTO: AFP

SAN FRANCISCO (AFP) - Twitter on Wednesday said it will begin letting businesses target marketing messages to people who have shown interests in what they have to offer.

"Users won't see more ads on Twitter, but they may see better ones," senior director of product revenue Kevin Weil said in a blog post.

The feature to be tested in the United States will let shops share email addresses or identity information from software 'cookies' in Web browsers so that Twitter can pinpoint people interested in ads from those businesses.

Shared email information is scrambled into an unreadable 'hash' to protect privacy, according to Twitter.

 
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