Twitter deal lets viewers change channels from tweet
NEW YORK CITY (AFP) - Twitter unveiled a partnership on Wednesday with Comcast and its NBCUniversal unit that allows television viewers to tune in to a show or change channels directly from a tweet.
The deal, which could also be expanded to other television or video producers, uses a "See It" button integrated in a tweet that allows a Twitter user to instantly connect to a TV programme.
It builds on the use of Twitter as a "second screen" for television viewers, who use the messaging platform for real-time conversations, and in some cases votes, on a program.
Comcast said it will give subscribers of its Xfinity TV service the ability to change the channel, set the digital video recorder or play a show on demand, directly from an expanded tweet.