Sony to test PlayStation-based cloud TV service
LAS VEGAS (REUTERS) - Sony Corp will begin testing a new television service that combines traditional viewing with on-demand content through its PlayStation gaming system, a cloud-based service could possibly change long-established cable and media industry relationships.
Sony executives described the as-yet unnamed service on Tuesday as a blend of live cable, on-demand and DVR content.
Speaking at the Consumer Electronics Show in Las Vegas, they promised an intuitive design for searching for content - addressing a common complaint of cable customers.
Sony's embryonic effort builds on similar moves by Microsoft Corp and Intel Corp.