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Sony to test PlayStation-based cloud TV service

Published on Jan 8, 2014 6:32 AM

LAS VEGAS (REUTERS) - Sony Corp will begin testing a new television service that combines traditional viewing with on-demand content through its PlayStation gaming system, a cloud-based service could possibly change long-established cable and media industry relationships.

Sony executives described the as-yet unnamed service on Tuesday as a blend of live cable, on-demand and DVR content.

Speaking at the Consumer Electronics Show in Las Vegas, they promised an intuitive design for searching for content - addressing a common complaint of cable customers.

Sony's embryonic effort builds on similar moves by Microsoft Corp and Intel Corp.

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