Smoking warning works just on front of cigarette pack
PARIS (AFP) - Big anti-smoking messages on the front of cigarette packets may help deter youngsters tempted by tobacco but have little effect when they are on the back of the pack, research has found.
Touching on a subject that has stirred controversy in countries where pro- and anti-tobacco lobbies are fighting over smoking controls, investigators looked at data from a large survey among British teenagers.
More than a thousand 11- to 16-year-olds took part in the survey, which unfolded in two waves, in 2008 and a followup in 2011.
In 2008, cigarette packets sold in Britain had large text warnings on the front and back.