Samsung takes aim at Japanese rivals with Android camera
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Models pose with sets of Samsung Electronics' Galaxy Camera during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
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A man takes a picture of a Samsung Galaxy Camera during press preview day before the official start of the IFA consumer electronics fair in Berlin, in this Aug 30, 2012 file picture. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
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A visitor tries out Samsung Electronics' Galaxy Camera during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
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A woman talks on her phone in front of an advertisement promoting Samsung Electronics' Galaxy Camera at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
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Visitors try out Samsung Electronics' Galaxy Camera during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
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Samsung Electronics' Galaxy Camera is displayed during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
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Shin Jong-kyun, head of Samsung Electronics' mobile division, displays sets of Samsung Electronics' Galaxy Camera during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
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Models pose with sets of Samsung Electronics' Galaxy Camera during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
Models pose with sets of Samsung Electronics' Galaxy Camera during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
A man takes a picture of a Samsung Galaxy Camera during press preview day before the official start of the IFA consumer electronics fair in Berlin, in this Aug 30, 2012 file picture. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
A visitor tries out Samsung Electronics' Galaxy Camera during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
A woman talks on her phone in front of an advertisement promoting Samsung Electronics' Galaxy Camera at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
Visitors try out Samsung Electronics' Galaxy Camera during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
Samsung Electronics' Galaxy Camera is displayed during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
Shin Jong-kyun, head of Samsung Electronics' mobile division, displays sets of Samsung Electronics' Galaxy Camera during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
Models pose with sets of Samsung Electronics' Galaxy Camera during its launch event at the company's headquarters in Seoul Nov 29, 2012. South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. -- PHOTO : REUTERS
SEOUL (REUTERS) - South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites.
The Galaxy camera lets users connect to a mobile network or Wi-Fi to share photographs and video without having to hook up the camera to a computer.
While it's not the first to the market, Samsung's financial and marketing clout suggest it could be the biggest threat to Japanese domination of a digital camera industry which research firm Lucintel sees growing to US$46 billion (S$56.3 billion) by 2017 and where big brands include Canon Inc, Sony Corp, Panasonic Corp, Nikon Corp and Olympus Corp.
"Samsung has a tough row to hoe against the likes of Canon and Nikon in the camera brand equity landscape," said Liz Cutting, senior imaging analyst at research firm NPD Group. "Yet as a brand known more in the connected electronic device arena, Samsung has a unique opportunity to transfer strength from adjacent categories into the dedicated camera world."
