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Samsung muscle versus Apple's 'cool' in fight for market share

Published on Nov 4, 2012 11:17 AM
In a file picture taken on Sept 2, 2010 an Apple iPad is displayen next to Samsung's new tablet device, the "Galaxy tab" at Samsung's booth at the 50th edition of the "IFA" in Berlin. -- PHOTO: AFP

SEOUL (AFP) - Its products may not, as one British judge put it, be as "cool" as bitter rival Apple's, but Samsung Electronics is speeding away from the iconic iPhone maker in the race for the global smartphone market.

The South Korean giant first took Apple's smartphone top spot in the third quarter of 2011, racking up a 20 per cent slice of worldwide sales, compared to Apple's 14.5 per cent, according to telecom research firm IDC.

Jump ahead a year to the just-finished third quarter of 2012 and Samsung's share has surged to 31.3 per cent, with Apple on 15 per cent.

Still, popular perceptions of the two companies - currently locked in a series of patent infringement lawsuits in 10 countries - could hardly be more different.

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