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RIM to spice BlackBerry 10 AppWorld with local flavours

Published on Nov 16, 2012 5:54 AM
 
In this Nov 8, 2011, file photo, a Blackberry employee holds a mobile phone of Blackberry in Berlin. RIM is pushing for app quality, not quantity, with its make-or-break BlackBerry 10 devices set for launch on Jan 30, and targeting applications to customers in various regions. -- PHOTO : AP

WATERLOO, Ontario (REUTERS) - Research In Motion (RIM) is pushing for app quality, not quantity, with its make-or-break BlackBerry 10 devices set for launch on Jan 30, and targeting applications to customers in various regions.

RIM's projected 100,000 apps - a record for any new platform at launch - will still be a fraction of those available on Apple Inc or Google Inc devices.

But it is a stronger showing than RIM's PlayBook tablet computer which was slammed at its 2011 launch for a dearth of apps and incomplete software.

In an interview with Reuters on Wednesday, RIM Chief Executive Thorsten Heins admitted that app libraries play a crucial role in the success or failure of smartphones. But he said the game is not just about numbers.

 
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