RIM faces its day of reckoning with BlackBerry 10 launch
NEW YORK (REUTERS) - The innovative line of BlackBerry smartphones that Research In Motion Ltd (RIM) will formally unveil on Wednesday has already succeeded on one crucial count - getting RIM back in the conversation.
The new BlackBerry 10 has created a buzz among technology watchers and financial analysts, thanks to nifty features that may set it apart in an overcrowded smartphone market.
RIM stock has almost tripled over the past four months on hopes the devices can restore RIM to sustained prosperity.
Reviewers like the browser speed and the intuitive keyboard on RIM's new touchscreen. A feature called BlackBerry Balance, which keeps corporate and personal data separate, could help RIM rebuild its traditional base of big business customers.