Ouya's $126 videogame console challenges pricier Xbox, PlayStation
Published on Jun 22, 2013 7:35 AM
SAN FRANCISCO (REUTERS) - Ouya's US$99 (S$126) Android videogame console goes on sale on Tuesday, the latest attempt by a growing crop of niche hardware makers to chip away at a market dominated by Sony Corp, Microsoft Corp and Nintendo Co Ltd.
Ouya hopes its cheaper cube-shaped console will prevail over the long-established gaming triumvirate's pricier hardware. The new device has more than 150 free-to-try games, media features such as Flixster and radio service TuneIn, and an open ecosystem built on Google's Android operating system.
Founded by Ms Julie Uhrman, a former executive at entertainment website IGN, the hackable, or customizable, device will go up this Christmas season against the US$399 PlayStation 4 and US$499 Xbox One. Both are packed with exclusive blockbuster titles from top developers, cloud gaming and other social features .
Ouya is going after core console gamers, as well as the mass market of college students, young adults and families that plays mobile games and is price-conscious, Uhrman said.
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