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Nintendo looks to power-up Mario after not-so-super Wii U

Published on Jan 29, 2014 5:59 AM
 
Advertising displays of Nintendo Co are seen at an electronics retail store in Tokyo in this April 23, 2013, file photo. Nintendo Co Ltd, facing a third year of losses, is getting lots of unsolicited advice on how to squeeze more out of its Mario franchise and revive its fortunes after admitting that its Wii U game console has been a flop. -- FILE PHOTO: REUTERS

TOKYO (REUTERS) - Nintendo Co Ltd, facing a third year of losses, is getting lots of unsolicited advice on how to squeeze more out of its Mario franchise and revive its fortunes after admitting that its Wii U game console has been a flop.

The company has given few clues on its new management strategy, due to be announced on Thursday. One thing, however, is certain - it will have to burn through a lot of its cash pile in the years it takes to try again with the Wii U's successor.

The Nintendo that emerges could well be a more efficient company - better at marketing its beloved characters, but still wedded to its basic strategy of making hardware as the vehicle for software developed in-house.

Most analysts do not expect a bolder change of direction, such as making its back catalogue available via an online subscription service or allowing its games to be played on smartphones - despite some saying they are the future of gaming.

 
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