New online platform wants to take on YouTube
Published on Mar 18, 2014 6:46 AM
(REUTERS) - Wonder PL, a new video platform for lifestyle content that launched on March 13, is taking direct aim at YouTube and Vimeo while hoping to capitalise on the soaring popularity of online video.
Backed by Universal Music Group, Qualcomm Ventures, a former Apple executive, Mr Pascal Cagni, and Mr Andrew Creighton, president of Vice Media, Wonder features topics from wellness to food to entertainment targeting women.
Wonder is differentiating itself from YouTube by targeting professional content makers to use its platform for an annual fee. YouTube is free to anyone who wants to upload a video.
"We want to be the Whole Foods of video," said Ms Sofia Fenichell, Wonder founder and chief executive. "YouTube is Wal-Mart."
To continue reading, log in if you are a subscriber
If you are not a subscriber, you can get instant, unlimited access here