Thursday, May 28, 2015Thursday, May 28, 2015

Mozilla plans to sell ads in Firefox browser

Published on Feb 13, 2014 6:24 AM
A woman looks at her mobile phone as she stands in front of a poster of Mozilla Firefox in this Feb 27, 2013 at the Mobile World Congress in Barcelona. -- FILE PHOTO: AFP

SAN FRANCISCO (REUTERS) - Mozilla, the company behind the Firefox Internet browser, will start selling ads as it tries to grab a larger slice of the fast-expanding online advertising market.

The company said in a blog posting on Tuesday that it has reached out to potential corporate sponsors about its fledgling "Directory Tiles" program, targeted at first-time users.

Novice Firefox users now see nine blank tiles when they open up the browser, which fill in over time with their most-visited or recently visited websites. Now, Mozilla intends to display the most popular sites by location, as well as sponsored websites that will be clearly labeled as such.

"While we have not worked out the entire product roadmap, we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right," Mr Darren Herman, vice president of content services, wrote in the blogpost.

Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!