Motorola now shipping 100,000 Moto X phones weekly from Texas
FORTH WORTH, Texas (REUTERS) - Motorola is shipping 100,000 of its new Moto X phones weekly from a manufacturing facility near Dallas, a modest start for a made-in-the-USA phone that marks the most significant effort to revive the iconic company after Google Inc bought it last year.
Motorola is betting that colour-customisation, voice-activated software and its homegrown pedigree will help the company narrow the gap with market leaders Apple and Samsung Electronics, even though labour costs are running about three times higher than if the devices were built in China.
Motorola chief executive Dennis Woodside said in an interview that the Texas facility, operated by contract manufacturer Flextronics , was capable of producing "tens of millions" of phones a year but expansion depended on demand.
The factory's current output of 100,000 units a week is only the first phase of a larger plan, he said. And the factory's output did not necessarily mean all the phones have sold to consumers.