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Microsoft resets Windows Phone to reach lower cost markets

Published on Feb 24, 2014 7:02 AM
A man is silhouetted against a video screen with as he poses with a Nokia Lumia 820 smartphone in this photo illustration taken in the central Bosnian town of Zenica, in this Sept 3, 2013 file photo. -- FILE PHOTO: REUTERS

BARCELONA (REUTERS) - Microsoft Corp is pushing to reach a far wider audience for smartphones running its Windows Phone software by turning to cheaper chipsets and easing restrictions on how phone makers use its software to encourage them to drive down costs.

Mr Nick Parker, Microsoft's senior vice president for handset makers, said the changes have attracted a range of new handset makers to build Windows Phones, including South Korea's LG Electronics, India's Xola and Karbonn, and ZTE , Foxconn, Lenovo, Gionee and Longcheer.

"We are open for business on Windows Phone to anyone who wants to build a Windows phone," Mr Parker said at the Mobile World Congress trade fair on Sunday.

Windows Phones typically sell for several hundred dollars a piece, although Nokia's Lumia 520 handset has an unsubsidised price of about 139 euros (S$241) in Europe.

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