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LinkedIn jumpstarts China expansion with Chinese language site

Published on Feb 25, 2014 8:44 AM
 
Professional social networking website LinkedIn Corp launched a Chinese language version of its website on Feb 24, 2014, a move that could jumpstart its expansion into the world's largest Internet market by users even as the company acknowledged it will have to police what some of them say on its website. -- SCREENGRAB: LINKEDIN

SAN FRANCISCO (REUTERS) - Professional social networking website LinkedIn Corp launched a Chinese language version of its website on Monday, a move that could jumpstart its expansion into the world's largest Internet market by users even as the company acknowledged it will have to police what some of them say on its website.

LinkedIn chief executive Jeff Weiner acknowledged in a blog post on Monday that the company would have to censor some of the content that users post on its website in order to comply with Chinese rules.

But Mr Wiener said that the benefits of providing its online service to people in China outweighed those concerns. He vowed that the company would be "transparent" about its practices as it builds up its presence in a country it said is home to one in five of the "knowledge workers" that are LinkedIn's core audience.

"Extending our service in China raises difficult questions, but it is clear to us that the decision to proceed is the right one," Mr Wiener said.

 
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