Jazzed-up Microsoft is cooler than before: Reuters/Ipsos
SAN FRANCISCO (REUTERS) - Microsoft Corp is cooler than you might think.
A Reuters/Ipsos poll found that just under half of 853 respondents between the age of 18 and 29 thought Microsoft is cooler now than it was a year or two ago.
The software maker, often derided in Silicon Valley for failing to dream up products that captivate a new generation of social media and mobile savvy consumers, managed to pip Facebook Inc in the survey - only 42 per cent of young adults thought the world's largest social network is cooler now than in the past. Twitter scored 47 per cent, below Microsoft's 50 per cent.
Part of Microsoft's lift appears to stem from a well-coordinated marketing blitz around its all-new Surface tablets, which have revamped the familiar Windows interace with a tile-based, mobile app-friendly look and feel.