iPhone 5 frenzy builds ahead of Friday release
Published on Sep 20, 2012 10:15 AM
SAN FRANCISCO (AFP) - Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new generation iPhone 5 set for release on Friday.
"The fact that the iPhone 5 is doing as well as it is opposed to other phones is a tribute to Apple marketing," Gartner analyst Van Baker told AFP.
"They are really good at this." The analyst dismissed efforts by Apple adversary Samsung to poke fun at iPhone fanatics and the lack of innovative handset features in print and video ads.
"I had to laugh at the Samsung ads," Mr Baker said. "It's hardware geeks throwing rocks at Apple; but Apple has a good sense of what is important to include and when." Aspiring iPhone 5 owners started a queue outside the Apple store in Manhattan last week and similar vigils have begun outside the California company's shops at other spots around the world.
To continue reading, log in if you are a subscriber
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!