Instagram to start allowing ads in photo feeds
(REUTERS) - The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.
The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States (US) in a bid to become a "sustainable business", Instagram said in a blog post on Thursday.
Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.
"Seeing photos and videos from brands you don't follow will be new, so we'll start slow," the blog post said.