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H&M sees great potential for textile sector in Africa

Published on Jan 16, 2014 6:35 AM
 
File photo of the company logo at the flagship store of H&M, Hennes & Mauritz, HMb.ST, the world's second-biggest fashion retailer in Sweden's capital Stockholm May 7, 2013. Swedish fashion giant H&M sees huge promise in Sub-Saharan Africa for the textile industry, chief executive Karl-Johan Persson said on Wednesday. -- FILE PHOTO: REUTERS

STOCKHOLM (AFP) - Swedish fashion giant H&M sees huge promise in Sub-Saharan Africa for the textile industry, chief executive Karl-Johan Persson said on Wednesday.

"I think there is great potential for production in Sub-Saharan Africa," Mr Persson told Swedish financial newspaper Dagens Industri.

"We have started with small-scale production in Ethiopia and will see how it goes. It looks interesting."

After placing test orders in Ethiopia last autumn, H&M plans to explore other areas in the region in the spring.

 
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