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Google's Arora says mobile will create bigger advertising pie

Published on Mar 6, 2014 6:10 AM
 
Mobile devices such as smartphones and tablets will vastly expand the number of companies who advertise online and will allow Internet companies to reap more revenue than they have from customers on personal computers (PCs), Google Inc chief business officer Nikesh Arora said on March 5, 2014. -- FILE PHOTO: AFP

SAN FRANCISCO (REUTERS) - Mobile devices such as smartphones and tablets will vastly expand the number of companies who advertise online and will allow Internet companies to reap more revenue than they have from customers on personal computers (PCs), Google Inc chief business officer Nikesh Arora said on Wednesday.

Small, local businesses will represent the largest influx of new marketers as they discover the benefits of reaching on-the-go consumers on their mobile devices, Mr Arora said, speaking at the Morgan Stanley Technology, Media and Telecom Conference in San Francisco.

"The desktop world took the world of advertisers from tens of thousands to a few million," Mr Arora said. "I think as we go forward, that a few million becomes tens of millions as mobility becomes more relevant."

Mr Arora also said that monetisation on mobile will eventually "become a multiple" of the current rate of monetisation on desktop PCs.

 
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