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Google's Android is eating Apple's lunch

Published on Nov 18, 2012 9:41 AM
 
Smartphones and tablets powered by Google's Android software are devouring the mobile gadget market, eating into Apple's turf by feeding appetites for innovation and low prices, analysts say. -- PHOTO: REUTERS

SAN FRANCISCO (AFP) - Smartphones and tablets powered by Google's Android software are devouring the mobile gadget market, eating into Apple's turf by feeding appetites for innovation and low prices, analysts say.

The Android operating system powered nearly three out of four smartphones shipped worldwide in the recently ended quarter as the mobile platform dominated the market, according to industry trackers at IDC.

"Android has been one of the primary growth engines of the smartphone market since it was launched in 2008," said IDC's mobile phones research manager Ramon Llamas.

"In every year since then, Android has effectively outpaced the market and taken market share from the competition." In tablets, Apple's market share has fallen to just over 50 per cent from 65 per cent in the second quarter as Android devices gain ground, according to IDC figures.

 
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