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Google extends social Web reach to counter Facebook's rise

Published on Feb 27, 2013 6:13 AM
 
This Jan 11, 2011 screen image shows the Google logo in Washington, DC. Google Inc transformed the Internet by cataloging the Web's countless pages. Now it wants to keep better track of the Web's multitude of users. -- FILE PHOTO: AFP

SAN FRANCISCO (REUTERS) - Google Inc transformed the Internet by cataloging the Web's countless pages. Now it wants to keep better track of the Web's multitude of users.

The Mountain View, California-based company said on Tuesday it would begin encouraging websites and mobile apps to accept log-in credentials via Google+, its social network.

The integration with third-party sites and apps, which Google hopes will help it track users as they surf across the Internet, represents the search powerhouse's latest effort to establish a foothold in the all-important social Web arena - and beat back competition from Facebook Inc, the sector leader.

Sites that have so far agreed to accept Google's social sign-in include The Guardian and USA Today's websites, as well as Fancy, the shopping site, and Fitbit, the personal fitness-tracking service and app, Google said in a blog post Tuesday.

 
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