Google in early talks with NFL on Sunday Ticket service: AllThingsD
(REUTERS) - Google Inc has opened discussions with the National Football League (NFL) to buy the rights to the Sunday Ticket subscription TV service now owned by DirecTV, tech blog AllThingsDigital reported on Wednesday, citing sources familiar with the matter.
The acquisition, if consummated, would dramatically boost the media efforts of the Internet search company, which is trying to ramp up original programming and earn subscription revenue as opposed to advertising income.
The Sunday Ticket service allows NFL fans to watch a wide variety of football games outside of their local markets.
NFL Commissioner Roger Goodell and league officials called on Google, Facebook Inc and several other key Silicon Valley companies in recent days, as part of efforts to improve their content, NFL spokesman Alex Reithmiller confirmed on Wednesday. He did not elaborate.