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Facebook unveils new friends-based search tool

Published on Jan 16, 2013 5:55 AM
Facebook CEO Mark Zuckerberg speaks at an event at Facebook's Headquarters office in Menlo Park, California on Jan 15, 2012. Today, Facebook announced the limited beta release of Graph Search, a feature that will create a new way for people to navigate connections. -- PHOTO: AFP

MENLO PARK, California (REUTERS) - Facebook Inc CEO Mark Zuckerberg unveiled on Tuesday a feature to help its users search for people and places within the social network, in the company's first major product launch since its May initial public offering.

Speaking to reporters at its Menlo Park, California headquarters, Mr Zuckerberg revealed "graph search," which allows users to sort through only content that has been shared with them - addressing potential privacy concerns.

Available as a beta or early version to hundreds of thousands of users now, the new feature - dubbed "graph search"because Facebook refers to its growing content, data and membership as the "social graph" - will initially let users browse mainly photographs, people, places and members' interests, he added.

Mr Zuckerberg promised users will be able to tailor their searches, such as by specifying music and restaurants that their friends like, or their favourite dentist. The reverse is also possible, such as discovering friends who have an interest in a particular topic.

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