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Facebook toys with mobile game publishing

Published on Jul 31, 2013 6:10 AM
 
A smartphone user shows the Facebook application on his phone in the central Bosnian town of Zenica, in this photo illustration, on May 2, 2013. Facebook on Tuesday got into the business of publishing mobile games, offering developers help at going global with smartphone or tablet titles in exchange for a share of revenue. -- FILE PHOTO: REUTERS

SAN FRANCISCO, California (AFP) - Facebook on Tuesday got into the business of publishing mobile games, offering developers help at going global with smartphone or tablet titles in exchange for a share of revenue.

The leading social network announced a Facebook Mobile Games Publishing pilot programme in which it will work with small or medium-sized developers and promote their works in the online community.

"There are many developers with awesome mobile games who don't yet have the upfront resources for a paid strategy, and we want to help them find a path to success," Facebook software engineer Victor Medeiros said in a blog post.

"We are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users." More than 800 million members of the social network use Facebook mobile applications, and 260 million of those people play games on Facebook, according to Medeiros.

 
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