Facebook reveals daily users for US and UK, data aimed at advertisers
(REUTERS) - One out of three people in the United States (US) - more than 128 million - visit Facebook every day, and about 24 million in the United Kingdom (UK) do the same, the company said on Tuesday, releasing regional data for the first time as a way of helping advertisers understand how people use the social network.
It is also part of a larger push to go after dollars earmarked for TV commercials, the top choice among advertisers when they launch campaigns.
"We would like to be able to be explicit and say this is the amount of people you can reach tomorrow, or the amount of people you can reach when you are launching a movie," said Ms Carolyn Everson, Facebook vice-president of global marketing solutions.
Consider that almost six million people tuned in to watch the mid-season premier of AMC's highly anticipated series Breaking Bad on Sunday.