Facebook puts mobile advertisements test on hold
SAN FRANCISCO (AFP) - Facebook said on Wednesday it is halting a test of placing ads in "apps" that synch to the leading social network, renewing questions on how it will boost revenues from members using smartphones or tablets.
"We are pausing our mobile ads test off of Facebook," a company spokesman said in an email response to an AFP inquiry.
"While the results we have seen and the feedback from partners have been positive, our focus is on scaling ads in mobile news feed before ads off of Facebook."
The test of placing ads in Facebook-linked apps will be halted by the end of the year as the California-based firm makes a priority of developing ways to profit from "news feeds" of posts shared between friends at the social network.