Facebook offering e-retailers sales tracking tool
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A view of and Apple iPhone displaying the Facebook app's splash screen in front of the login page on May 10, 2012 in Washington, DC. Facebook will begin rolling out on Friday a new tool which will allow online retailers to track purchases by members of the social network who have viewed their ads. -- PHOTO: AFP
SAN FRANCISCO (REUTERS) - Facebook wants more credit for making online cash registers ring.
Facebook will begin rolling out on Friday a new tool which will allow online retailers to track purchases by members of the social network who have viewed their ads.
The tool is the latest of the new advertising features Facebook is offering to convince marketers that steering advertising dollars to the company will deliver a payoff.
Facebook, with roughly 1 billion users, has faced a tough reception on Wall Street amid concerns about its slowing revenue growth.
