Facebook expands ad service for app developers
SAN FRANCISCO (REUTERS) - Facebook Inc is expanding an advertising service aimed at developers of smartphone and tablet apps, the social network's latest move to bolster its fast-growing mobile business.
Facebook's so-called mobile app ads - which allow companies to promote their mobile apps to Facebook's 1.15 billion users - will include new capabilities designed to boost the amount of time that consumers use the third-party apps, the company said on Tuesday.
Since the start of the year, more than 145 million third-party apps have been installed by Facebook users, said Ms Deb Liu, Facebook's director of platform monetisation, providing the company's first public data about that portion of its business.
Roughly 8,400 advertisers used Facebook's mobile app ads in the second quarter, Ms Liu said.