Facebook to allow users to highlight posts for fee
NEW YORK (AFP) - Facebook has begun testing a new feature that would allow users to increase the visibility of their posts for a fee, in what appears to be a new bid to add more profitability to the social network.
"As part of a test starting today, people in the United States (US) can promote personal posts to their friends on Facebook," the company said in a statement on Wednesday.
"Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn't near the top of their feed," it said. "When you promote a post - whether it's wedding photos, a garage sale, or big news - you bump it higher in news feed so your friends and subscribers are more likely to notice it."
The option will be made available to users with fewer than 5,000 friends and subscribers, Facebook said. Facebook did not specify the price of the new service, but TechCrunch.com said it would start at US$7 (S$8.60) per post, making it a potentially major source of profit for the social network, which counts 955 million members.