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Facebook airs TV-style ads

Published on Mar 14, 2014 5:58 AM

SAN FRANCISCO (AFP) - Facebook on Thursday began weaving video ads into people's news feeds at the leading online social network in a move to grab revenue from the lucrative television market.

Premium Video Ads that Facebook began testing at the end of last year are being gradually integrated into accounts of its more than 1.2 billion members, product marketing manager Susan Buckner said in an online post.

"Brands now have another way of engaging people on Facebook with compelling video experiences," Ms Buckner said.

"We'll roll out Premium Video Ads slowly and monitor how people interact with them." The 15-second video ads play automatically when they pop-up in news feeds and are designed for advertisers who want to reach large audiences with sight, sound and motion, according to Facebook.

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