Dutch reality show to offer one-way tickets to Mars
THE HAGUE (AFP) - As the world marvels at the latest United States (US) Mars landing, a Dutch start-up is aiming to beat Nasa at its own game by sending the first humans to the red planet - and film all as a reality show.
The big hitch: it's a one-way trip.
Fact, fiction or publicity stunt from the land that launched reality TV? The start-up, called Mars One, says it is dead serious about landing four astronauts on Mars by 2023, seven years ahead of the US space agency's target, and plans to start the search for volunteers next year.
Experts are sceptical, but Mars One has won backing from none other than Dutch Nobel laureate Gerard 't Hooft, who won the 1999 prize for physics.