Wednesday, Nov 26, 2014Wednesday, Nov 26, 2014
 

Crowdfunding website Kickstarter takes hold in Britain

Published on Dec 9, 2012 3:23 PM
 
Emilie Holmes poses with her tea van in London on Dec 5, 2012. Tea enthusiast Emilie Holmes this week hit the streets of London in her antique van serving flavourful loose-leaf tea to drinkers she says have had to settle for low-quality brew -- courtesy of around 300 complete strangers. -- PHOTO: AFP

LONDON (AFP) - Tea enthusiast Emilie Holmes this week hit the streets of London in her antique van serving flavourful loose-leaf tea to drinkers she says have had to settle for low-quality brew -- courtesy of around 300 complete strangers.

The 27-year-old Londoner has turned her battered grey 1974 Citroen H van, whose engine growls like a small aircraft mid-take-off, into a mobile tea bar that features black, green, oolong and white teas.

Holmes, who left her job in advertising to launch the business, needed about 10,000 pounds (S$19,570) to refurbish the delivery truck with flooring, shelving, worktops, sinks and other basic supplies.

But instead of taking a loan from the bank or pitching to an investor, she posted her tea project on the crowdfunding website Kickstarter.

 
If you are not a subscriber, you can get instant, unlimited access here

Videos